Cigarette’s new owners see safety, technology and innovation as key to growth
> Subscriber-only, By Tony Esposito2021-06-10T14:47:00
CEO John H Ruiz outlines plans to grow the business
In boating, the name ‘Cigarette’ evokes a high-performance lifestyle; a sort of go-fast glamour, reminiscent of the ‘Miami Vice’ TV show of the 1980s and resplendent with a storied past, one its new ownership group hopes will give way to a future built on safety, technology and innovation.
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