TEMO forms US subsidiary to accelerate brand in North America

TEMO, the French electric outboard manufacturer from Nantes, has announced the creation of TEMO USA Inc in the state of Delaware with an operational unit in Portland, Maine.

The opening of the new susbsidiary will make it easier to supply the dealer network and respond rapidly to growing demand, TEMO says. TEMO USA Inc will have a logistics centre to manage goods and aftersales service, as well as sales offices with a dedicated team.

“Establishing the company in the United States is a key step in our business development,” says TEMO president Alexandre Seux. “It should enable us to strengthen our presence in the field and rapidly gain market share in this territory, which we know has strong potential.

“The electrification of pleasure boating is a growing topic in North-America, and our motors offer a simple, comfortable alternative for getting started with electric boating.”

TEMO’s first electric motor, the TEMO·450, was designed for tenders and light boats. More than 5,000 units have been sold worldwide since 2019 including 300 to US and Canadian buyers since its official launch one year ago on the North American market.

Nick Steenberg, TEMO USA business development manager, says the TEMO·450 is perfectly suited to the American market. “Boaters who enjoy sailing cruises and inland waterways can benefit from quick installation and quiet outings on the water,” he says. “The main reason people choose the TEMO·450 is for how lightweight it is. The TEMO·450 only weighs 11lbs, and everyone can easily install it on board.”

The TEMO·450 has won several innovation awards in the USA, including the Pittman Award in 2021 and the IBEX Award in 2023.

TEMO is now looking for resellers who, thanks to the subsidiary, will be able to limit approach costs and benefit from deliveries in small quantities. Having a local distribution centre also means higher margins for them and 100% dedicated customer support, TEMO says.

TEMO USA will be present at the Annapolis Sailboat Show this autumn with a new carbon version of the TEMO·450. It offers extended range due to its 372Wh or 12.8Ah battery capacity and comes with a five-year warranty.