All Brunswick articles
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NewsBrunswick sees record sales, market share gains at FLIBS
The US boating giant set a number of new records at this year’s show
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NewsBrunswick to premiere Navan boat line at FLIBS
US debut of new day boat brand following EMEA launch expected to drive strong sales in highly competitive segment
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NewsFed rate cut would help US boat sales, but when? Dealers to see immediate floorplan relief
Just when that relief translates into dealer sales depends on myriad variables
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SecurityA closer watch
The ability to remotely monitor a boat is becoming more important, not just for the owner’s peace of mind but to help OEMs make better products. IBI spoke to leading innovators in marine electronics to discover the latest trends and products
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Boat AutonomyOne step at a time
Continued advances in driver assistance platforms are making it easier than ever for boatbuilders to differentiate in a crowded market
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NewsSaxdor Yachts appoints VP of North American sales
Keith Miller will be based in Sarasota, Florida
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NewsOrganisational changes at Brunswick
US builder promotes three long-time employees including two prominent women
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NewsFurther market softness predicted by Brunswick CEO, but company positioning itself for recovery in 2025
Investors respond positively following last week’s earnings call
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NewsBrunswick Q2 revenues down 15%
Slow retail sales lead to second-quarter results falling “slightly below expectations” for world’s largest boat, engine and marine equipment builder
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NewsBrunswick named one of ‘America’s Greatest Workplaces’ for 2024
US builder receives third major award from Newsweek this year
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NewsTemporary layoffs at Mercury Marine to reduce production schedule
Some 1,700 workers affected at engine builder’s Fond du Lac plant
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NewsBrunswick augments ACES strategy with new AI initiative
US builder to incorporate AI features into its products to deliver simpler, safer, smarter, and more sustainable boating
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USATowboat market turns to innovation to tempt buyers
Boatbuilders in the historically durable towboat segment aim to fight higher rates with innovative new features
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USASaltwater fishing sector bucks trend
New product and more insulated buyers have the saltwater fishing segment well positioned for further growth
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NewsMercury Marine to lay off 300 employees
The reductions affect workers at its Fond du Lac headquarters
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NewsBrunswick names new Aluminum Boat Group president
Andy Thompson to replace Dirk Hyde who is retiring this summer
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News12 US marine firms participate in NYC investor conference
A dozen boating sector manufacturers participated in last week’s RW Baird global consumer, technology & services conference, underscoring the high levels of competition for investment across the segment
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NewsFreedom Boat Club opens second Danish location
New Copenhagen site will be owned and operated by Bådliv.dk
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NewsBrunswick releases 2023 Corporate Sustainability Report
Latest socio-environmental report card reveals lower emissions, reduced waste to landfill, and cuts in both electricity and water usage across multiple manufacturing sites
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