BRP mirrors automotive process to drive future product

> Subscriber-only, By Tony Esposito2024-03-12T12:30:00

The Canadian builder’s fleet is made from high speed, low form aluminium

Boating has mirrored automotive styling for decades, but as the helm and other interior spaces take on a more automotive feel – in both technology, and ergonomic design – at least one boatbuilder is adopting automotive production and product strategies to carry it into the next decade and beyond.

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