Godfrey aims to grow share in North American pontoon market

> Subscriber-only, By Craig Ritchie2023-05-23T11:45:00

Product extension strategy built on new entry-level and luxury performance models aims to capture sales in underserved segments

Indiana, US-based boatbuilder Godfrey Marine aims to grow its share of the North American pontoon boat market with a novel product extension strategy built upon new entry-level and luxury performance models.

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