GDPR STATEMENT

According to the definition of the Information Commissioners Office (ICO), BOAT International Media Ltd can be identified as a private sector organisation (all for-profit business).

BOAT International Media Ltd utilises the lawful basis of Legitimate Interests under DPA and GDPR to process data and send out direct marketing communications under PECR/e-Privacy.

Our business is the provision of publishing online and printed editorial news and feature content and centres on selling content and marketing services to businesses associated to, or within, the business sector that we are involved in. The aim of BOAT International Media Ltd is to provide business content to customers with whom we engage and provide marketing activity which has value and is beneficial to our customers.

Email is our main form of marketing activity and we provide an unsubscribe link for corporates and individuals to opt-out/object to the further processing of their data should they so choose.

We also use direct tele-sales, through which we allow the individual to reserve the right to notify us to not contact them again. We only market to businesses and persons within those businesses that we genuinely believe would be interested in our designated products and services.

The ICO states that ‘direct marketing covers the promotion of aims and ideals as well as the sale of products and services’, and GDPR states that ‘the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest’.

The ICO statement creates the framework for an appropriate legal basis for our marketing activities. As such BOAT International Media Ltd believes that there is a legitimate interest compliance for the publishing of business content and the undertaking of marketing activities to facilitate such. The legitimate Interests compliance will be kept under review from time to time to meet with the statutory requirements of the ICO.

Regarding customers and industry contacts using our platforms and services, BOAT International Media Ltd utilises the lawful basis of a contractual obligation to send regular updates and contact via email communications. This may variously include: daily, weekly or monthly content updates and any other relevant communications which have reference to the content provision options within the designated products and services provided.

Data we collect

The main information we initially collect are contact details, content requirement preferences, payment preferences and associated payment details used to administer accounts and payments. BOAT International Media Ltd may use this information to make contact to further discuss (possible) interest in ongoing product or service developments.

Contact is only made to those that agree and authorise themselves to be added to our marketing mailing list and to receive information about our products and services. They can opt out of being further contacted by us by using the unsubscribe link at the bottom of our emails or email us at info@ibiplus.co.uk

Use of IP Tracking

We currently use IP tracking technology to identify businesses visiting our site and the pages that are being used. This helps us analyse data and web page traffic. It also serves to determine interest in our business services and provide insight.