Home

Apocalypse marketing: ETAP’s “unsinkable” sailboats promoted as way to survive end of the world

2012-02-27T12:49:00

The Belgian brand’s website links to doomsday forecasts that say its brand is one of two ways to survive 2012’s Armageddon

SUBSCRIBER-ONLY CONTENT

To continue reading, subscribe TODAY!

Gain instant unlimited access to all IBI Plus subscriber content.

  • TRIAL Subscriptions start from just £4 / €4 / $4 for your first month
  • Access to global report, insights and news at your fingertips
  • 100% Money back guarantee - Cancel anytime

 

UNLOCK ARTICLE & KEEP READING – START YOUR TRIAL SUBSCRIPTION

No commitment, cancel anytime*
Offer ends 31 August 2024
* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.
Inclusive of applicable taxes (VAT)

 

   Already have a subscription?   

Sign-in to your account