In converstation with Giorgio Besenzoni

> Subscriber-only, By Francesca Goi2023-04-27T10:26:00

A revolution in boat design is forcing equipment manufacturers to adapt; Besenzoni’s president talks to IBI about the importance of aesthetics and why products need to have a ‘wow’ factor

SUBSCRIBER-ONLY CONTENT

To continue reading, subscribe TODAY!

Gain instant unlimited access to all IBI Plus subscriber content.

TRIAL Subscriptions start from just £4 / €4 / $4 for your first month
Access to global report, insights and news at your fingertips
100% Money back guarantee - Cancel anytime

UNLOCK ARTICLE & KEEP READING – START YOUR TRIAL SUBSCRIPTION

_{No commitment, cancel anytime*}_{Offer ends 31 August 2024}_{* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.}_{Inclusive of applicable taxes (VAT)}